Simply Southern Tracker

Helping the less fortunate.

Using success
for good.

We are delighted that you want to join us in our mission to save wildlife!

Simply Southern team presenting a donation check

$13.7 million

worth of donations

We donate to a variety of organizations but are best known for our efforts to help sea turtle conservation and ChildFund International. To date, we have donated over $13.7 million in cash and merchandise.

Two lions relaxing together

20+ years

and counting

We are an apparel brand that celebrates the preppy American lifestyle. Founded in Greensboro, NC in 2005, Simply Southern has been creating vibrant, catchy t-shirts and clothing for almost two decades.

Elephants in the wild

6,000+ retailers

across 12 states

Simply Southern began as a small apparel kiosk in a mall. Today, we are sold by over 6,000 independent retailers. We also have 27 of our own retail stores throughout twelve states.

Simply Southern team at the production facility

400+ employees

and still growing

Between our corporate office, production facility, and retail locations, Simply Southern employs over 400 people.

African Wildlife Foundation

We support AWF's
Species Protection Program

About AWF

The African Wildlife Foundation (AWF) is Africa's oldest global non-governmental organization dedicated to ensuring that wildlife and wildlands thrive in modern Africa. AWF's programs focus on integrating wildlife conservation, human development, and economic growth, ensuring a sustainable future for both people and wildlife.